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Why every Brisbane business needs a mobile-friendly website
If you're a business owner in Brisbane, ensuring your website is mobile-friendly is critical to staying ahead of the competition. Brisbane website design is all about creating fast, responsive, and user-friendly sites that cater to your customers' needs, no matter what device they’re using.
Given that almost everyone now has a smartphone in their pocket, we need to chat about something crucial: mobile-friendly websites. You might think, "Oh, my site looks fine on my phone," but trust me, there's more to it than just squeezing your desktop design onto a smaller screen. We've seen firsthand how a well-optimised mobile experience can transform a business from low traffic and conversions to an online marketing powerhouse.
Think of it this way: your website is your digital storefront that works for you 24/7, which means your storefront needs to be just as welcoming and functional on a smartphone as it is on a computer. Why? Because your customers are on their phones all the time.
Let's dive into some numbers because they don't lie. Did you know that a whopping 58% of all Google searches are now done on mobile devices? (Statista, 2023). And here's another eye-opener: 79% of smartphone users have purchased online using their mobile device. That’s a massive chunk of your potential customer base using their phones to buy things and order services online!
Now, you might be wondering, "Okay, so people use their phones. What does that mean for my business?" Well, it means a lot. Let’s break down why a mobile-friendly website is a win for both you and your customers:
Shopping on the go: Convenience is king
Imagine your customer is on the train, scrolling through their phone. They see your product or service and want to buy/order it right then and there. A mobile-friendly site with one-click purchases and stored payment details or an easy-to-use contact form makes that happen. No fuss, no hassle. That’s fewer abandoned carts, happier customers and higher conversions.
A well-planned web design Brisbane strategy ensures your site offers seamless navigation, quick load times and a frictionless shopping experience, increasing the likelihood of sales.
Easy reading: No more squinting!
Large, legible fonts, clear headings and short paragraphs make reading on a small screen a breeze. No more pinching and zooming! It's all about a comfortable experience. This benefits your customers by significantly reducing cognitive load and visual strain, increasing engagement and comprehension.
Here's a breakdown of why these points are essential:
Reduce cognitive load
Studies in usability and cognitive psychology show that users have limited working memory. When text is difficult to read, users expend more mental energy trying to decipher it, leaving less capacity to actually process the content. (Sweller, J. (1988). Cognitive load during problem-solving: Effects on learning. Cognitive science, 12(2), 257-285.)
A well-formatted mobile site allows users to scan and understand information quickly, reducing the cognitive effort required. It’s also worth noting that users often multitask in environments with distractions, making it even more crucial to minimise cognitive load.
Reduce visual strain
Small screens naturally require more focus. If text is too small or poorly formatted, it can lead to eye fatigue and headaches. Research in ergonomics demonstrates that proper font sizes and line spacing are essential for comfortable reading, especially on digital devices.
A study published by the Nielsen Norman Group – a well-respected user experience research company, has shown that legibility is a core component of mobile usability. They also highlight that appropriately sized fonts and line spacing vastly improve user satisfaction.
A Brisbane website design strategy that prioritises readability ensures customers stay on your site longer without discomfort.
Increase engagement and comprehension
When reading is comfortable, users are more likely to stay engaged with the content and absorb the information. Clear headings and short paragraphs help break up text into digestible chunks, improving comprehension and retention.
By removing the frustration of trying to read small text, or poorly formatted content, users are much more likely to complete the desired action, whether making a purchase, filling out a contact form or reading an article.
Instant support: Help is at their fingertips
One-tap calling, instant messaging, click-to-email – your customers can get the help they need when they need it. And with location-based maps, finding your physical store is a piece of cake.
There is much research around users searching on mobile devices and visiting physical stores, for example, did you know that a large percentage of local mobile searches result in a physical store visit within a short timeframe, highlighting the importance of integrated location-based features?
A well-structured web design Brisbane approach ensures all these elements are in place, providing instant support to your customers.
Quick answers: No waiting
People want information now. Checking store hours, reading reviews, finding product specs – a mobile-friendly site delivers those answers in seconds. This is particularly important when a customer is in a "micro-moment," actively seeking immediate answers or solutions in their immediate context.
Let’s dive into this a little further:-
What are micro-moments?
Google defines micro-moments as "intent-rich moments when people turn to a device – often a smartphone – to act on a need – to know, go, do or buy." These are the moments when consumers expect immediate gratification.
Why this is relevant
When someone is on the go, in a store, or facing an immediate need, they don't have time to navigate a clunky website. A mobile-friendly site provides the information they need precisely when they need it.
Make use of impulse decisions
Many purchasing decisions are made impulsively, especially on mobile devices. Quick access to information can tip the scales in favour of your business.
For example:-
- A person standing outside your restaurant, checking your menu and hours.
- A shopper in-store comparing product prices on their phone.
- A traveller looking for nearby hotels or attractions.
Build trust and credibility: Make a good impression
Here's a stat that should make you sit up: 57% of users won't recommend a business with a poorly designed mobile site (Google, 2021). A professional, mobile-optimised site helps build trust instantly.
If you want more referrals and recommendations from customers, investing in Brisbane website design and having a mobile-friendly website is a must.
Local searches mean you get found nearby
76% of people who search for something nearby on their smartphone visit a business within a day (Think With Google, 2023). If your site isn't mobile-friendly, you're missing out on local customers.
A well-structured web design Brisbane plan ensures your business appears in local searches, driving foot traffic and conversions.
Easy social media integration
People spend an average of 2 hours and 31 minutes per day on social media via mobile devices (DataReportal, 2023). Make it easy for them to share your content and engage with your brand by integrating seamless social sharing features and ensuring your website content is optimised for mobile social platforms.
You can include things like:
- Social sharing buttons
Place prominent social sharing buttons (eg. Facebook, Twitter, Instagram, LinkedIn) on your website pages, particularly blog posts, product pages and other shareable content. - Mobile-optimised content
Ensure your website content is formatted for easy viewing and sharing on mobile social platforms, and write concise and engaging captions tailored to social media audiences. - Open graph tags
Implement open graph tags to control how your website content appears when shared on social media.
Happy customers equal repeat business
A website that's easy to use and fast to load leads to higher customer satisfaction. And satisfied customers come back for more – in fact, studies suggest up to a 70% increase in customer retention when businesses address customer pain points and provide a seamless online experience.
The bottom line
A mobile-friendly website isn't just a nice-to-have; it's a must-have. It's about providing a seamless, enjoyable experience for your customers. And when your customers are happy, your business thrives.
So, if you're a Brisbane business owner looking to boost your online presence, investing in professional Brisbane website design is the way to go.
We can help you create a mobile-friendly website that looks great and delivers results.