EOFY website tips: 8 ways to spend your remaining budget

09 June 2025

As the end of the financial year (EOFY) approaches, many businesses find themselves with remaining budget they need to allocate before June 30. Rather than letting those funds go to waste, investing in your website can deliver measurable returns, streamline your operations, and set your business up for a stronger year ahead.

Whether you’re a small business, not-for-profit organisation or eCommerce brand, your website is often your most powerful marketing tool. This EOFY, smart website investments can boost performance, improve security and help you stay ahead of the competition.

In this article, we’ll cover practical, high-impact ways to spend your EOFY budget on your website – from maintenance and upgrades to SEO and strategic enhancements.

1. Invest in website maintenance & security

One of the most overlooked, yet critical areas of website ownership is ongoing maintenance. If your site hasn’t been updated in a while, or you’re relying on occasional DIY fixes, this is the perfect time to upgrade your support.

Why it matters:

Prevents downtime and security vulnerabilities
Keeps your site fast, compatible and up to date
Saves money on emergency fixes later

EOFY smart spend:

Sign up for a website maintenance package
Book a comprehensive website health check
Upgrade to managed website hosting with security support

Peace of mind is priceless – especially when your website is the backbone of your marketing and sales.

2. Refresh your website design

First impressions matter. If your site feels outdated, cluttered or hard to navigate, you could be losing potential customers. EOFY is the ideal time to refresh your site’s design – especially if it hasn’t been updated in the last 3–5 years.

Telltale signs it’s time for a redesign:

It’s not mobile responsive
Navigation is confusing
Branding is inconsistent or outdated
Bounce rate is high, and conversions are low

EOFY smart spend:

Commission a website design refresh
Book a UX audit to improve user flow
Add interactive elements like sliders, videos or accordions
Update brand colours, typography or imagery

A clean, modern design builds trust and makes it easier for users to engage with your content or services.

Interested in a website redesign? Get in touch for a free consultation >>

3. Boost your SEO performance

Search engine optimisation (SEO) is a long-term investment that pays off in organic traffic and high-quality leads. But many businesses don’t give it the time or attention it deserves.

Use your EOFY budget to jumpstart or strengthen your SEO strategy.

Smart SEO upgrades:

Comprehensive SEO audit
Keyword research and on-page content optimisation
Improve meta titles, descriptions and heading structures
Add structured data markup (schema) for rich results
Create an SEO content plan for the next quarter

Even small SEO tweaks can help you climb the rankings and improve your visibility online.

4. Update your website content

Stale, outdated content doesn’t just turn off visitors – it can also affect your SEO and reduce your site’s credibility. EOFY is the perfect opportunity to review and refresh your website copy.

What to focus on:

Update your About page, team bios or product descriptions
Refresh key landing pages with benefits-driven copy
Rewrite outdated blog articles or service pages
Add new case studies or client testimonials
Review calls to action (CTAs) and ensure they align with business goals

You might also consider hiring a professional copywriter to bring clarity, tone and conversion focus to your website messaging.

For more info, check out our website copywriting page.

5. Expand functionality

Is there something you’ve been wishing your website could do – but never got around to implementing? EOFY is a great time to roll out new features or functionality that can help your website work harder for your business.

Useful additions:

Live chat or chatbots for customer service
Booking systems or appointment calendars
Members-only access areas or gated resources
Online forms, surveys or calculators
eCommerce or donation functionality

These upgrades not only improve user experience, but can also streamline your internal workflows and reduce admin time.

6. Launch a new marketing campaign

Your EOFY spend doesn’t have to be limited to the backend. If your website is in good shape, you can allocate budget to digital marketing activities that support your growth strategy.

High-impact ideas:

Landing pages for seasonal campaigns or promotions
Lead magnets like free downloads or eBooks
Email list building integrations and popups
Create a content marketing plan for email and social campaigns
Refresh your Google Ads landing pages for better performance

Tying your EOFY budget to revenue-driving initiatives makes your investment more measurable and worthwhile.

7. Purchase prepaid credits or support blocks

If you don’t have any urgent website needs right now, but know you’ll need work done in the coming months, consider prepaying for website support or design hours.

This is an excellent EOFY tactic because:

It uses up leftover budget before tax time
You lock in current rates before any future price increases
You gain priority access to your web design team when needed

This option is particularly useful for businesses planning launches, rebrands or marketing pushes later in the year.

We offer website support packages where we’ll make edits and updates to your site for you. For more info and pricing, visit our support packages page.

8. Get professional website training

If you or your team manage parts of your website in-house, investing in a training session can improve efficiency and reduce mistakes.

EOFY training options include:

CMS training (Joomla, WordPress, etc.)
SEO fundamentals for small business owners
Content creation for websites and blogs
How to use Google Analytics or Search Console

This type of upskilling is not only a great use of budget – it also empowers your team and improves your digital capability overall.

If you’re interested in investing in staff training, we offer 2 x types – Joomla training and SEO training.

Review your analytics and set new goals

EOFY isn’t just about spending – it’s also about planning. Take this time to assess your website’s performance over the past 12 months and set goals for the year ahead.

Areas to review:

Website traffic trends
Bounce rate and session duration
Conversion rates and lead generation metrics
Top performing pages and blog posts
Mobile vs desktop usage breakdown

From here, you can identify opportunities to improve content, restructure pages or adjust your marketing approach. If you’re not confident with analytics, now is a good time to invest in a Google Analytics review and training session.

Make EOFY spending work for your website

EOFY is more than just a tax deadline – it’s an opportunity to make strategic decisions that benefit your business well into the new financial year.

Instead of rushing to spend your leftover budget on office supplies or token expenses, invest in your website. From performance improvements to design upgrades, every dollar you spend can help you generate more leads, serve customers better, and futureproof your digital presence.

If you're unsure where to start, our team can perform a website audit and recommend the most effective areas to invest based on your current site, goals and budget.

Need help spending your EOFY budget wisely?

Let us help you make strategic, measurable improvements to your website.